The short answer
Short answer: Lightspeed DMS is a long-established system for larger multi-department dealers. WHOLE HOG is built for trailer dealers and puts the website and marketing in the same system as the back office.
Your website, custom-built and connected to inventory
SEO tools, AI search, and marketing insights
Google review requests and auto-replies
Marketplace posting that updates when a unit sells
Calling and texting together in the PIT
Online checkout for units and parts on your website
Lightspeed DMS is often a fit for: larger, multi-department dealers with complex accounting; deep parts and service workflows.
Dealer management systemInventory managementPricing from $495/moSwitching to WHOLE HOG
The whole breakdown
Feature by feature, with what each one actually does. Tap a feature to see it in WHOLE HOG.
| Feature | WHOLE HOG | Lightspeed DMS |
|---|---|---|
| Mobile & cloud | ||
| Native iPhone & Android apps | YesNative iPhone and Android apps for the whole team, on the same account as the desk | YesIOS & Android app |
| Cloud-based, nothing to install | YesRuns in the browser on any computer, phone, or tablet, with nothing to install | Yes |
| Inventory management from your phone | YesAdd units, photos, walk-arounds, and VIN scans from the lot | Partly:Unit search in the app |
| Customer messaging from your phone | YesReply to texts, calls, and Messenger from the same PIT inbox on your phone | YesText & email from the app |
| Inventory & sales | ||
| Trailer inventory management | YesOne unit record with VIN decoding, photos, and lot location that feeds your website, listings, and POS | Yes |
| Customer & lead management | YesEach customer’s messages, units, orders, and payments in one record, with lead sources, assignments, and OFAC checks | Yes |
| Quotes, invoices & sales documents | YesQuotes, invoices, bills of sale, and state forms filled in from the order, with e-signatures | Partly:Deals with e-signatures |
| Multi-location management | YesLocation-based staff access and inventory transfers between lots | YesMulti-store with transfers |
| Website & marketing | ||
| Dealership live connected website | YesCustom dealer website built and run by our team or yours, fed by your live inventory | Partly:Website integration |
| SEO tools & marketing insights | YesIndexable unit pages, Search Console, AI search, and marketing analytics | Not listed |
| Review requests & management | YesGoogle review requests after the sale, plus auto-replies | Not listed |
| Social posting & marketplace feeds | YesPosting to Facebook and Google Business, plus eBay and marketplace listing feeds | Not listed |
| Communication & checkout | ||
| Two-way customer texting | YesShared texting inbox (the PIT) with Messenger, Google, and email, tied to the customer and order | YesTexting |
| Phone calls & call history | YesCall customers from WHOLE HOG and log every call in the PIT | Not listed |
| Online trailer deposits | YesBuyers hold a trailer online with a deposit that lands on the order | YesDeposit requests |
| Online checkout & e-commerce | YesSell units and parts on your website from the same inventory | Not listed |
| Payment collection | YesStripe and Clover, card terminals, QR codes, and ID checks, tracked on the order | Partly:Payments via partners |
| Financing applications | YesOnline financing applications with 700Credit prequalification and credit checks | YesF&I |
| Dealership operations | ||
| Parts inventory & counter POS | YesParts inventory with barcode scanning, a counter POS, and eBay parts listings | YesParts management |
| Service jobs & scheduling | YesService scheduling, a technician app, and status texts to customers | YesService department |
| Rental management & booking | YesOnline rental booking, agreements, and inspections tied to your fleet | Yes |
| Accounting integrations | YesQuickBooks Online sync for sales, payments, and inventory | YesBuilt-in accounting |
| Reporting | YesProfit and reconciliation reports by location, with an AI report builder | YesBenchmarking reports |
Lightspeed DMS details are based on the LightspeedDMS app listing and software-directory listings as of November 2026. Yellow means partly or through an integration. “Not listed” means we couldn’t find it published, not that it isn’t offered. Features change, so check with each company. Lightspeed DMS is a trademark of its owner.
Everything in one system
One login, one record, and one team to call, from the first click to the counter.
- Custom dealer website, SEO, and AI search
- Inventory, parts, service, and rentals
- The PIT inbox with texting and calling
- Deposits, financing, and payments
- iOS and Android apps plus a counter POS
- QuickBooks sync and real-time reports
Back office and front door, together
WHOLE HOG was built by a team that runs dealer websites every day, so marketing isn’t an add-on.
- Custom, inventory-driven dealer websites
- SEO, AI search, reviews, and social posting
- Marketplace feeds that update when a unit sells
- The PIT inbox with texting and calling
- Online deposits, financing, and e-signed paperwork
Questions dealers ask
Is WHOLE HOG an alternative to Lightspeed DMS?
Yes. Lightspeed DMS is a long-established system for larger multi-department dealers. WHOLE HOG is built for trailer dealers and puts the website and marketing in the same system as the back office.
Can I switch from Lightspeed DMS to WHOLE HOG?
Yes. During setup we import your units, parts, and customer list, check the data with you before you go live, and set up redirects from your old website so you keep your search traffic. There are no contracts.
I’m under contract with Lightspeed DMS. Can you help?
Send us your current contract and we’ll review it for a credit toward WHOLE HOG.
Does WHOLE HOG have mobile apps and a counter POS?
Yes. WHOLE HOG includes native iPhone and Android apps for your team, plus counter POS software for parts sales, on the same inventory and customer records.
Switching from Lightspeed DMS?
We move your units, customers, and parts, set up your website and payments, and train your team. No contracts.
