Trailer dealer software

Your whole dealership. Connected.

Run inventory, messages, sales, and checkout from one system. Use it at your desk, on the lot, or at the counter.

  • At the deskInventory, messages & orders
  • On the lotiOS & Android
  • At the counterCounter POS
WHOLE HOG on desktop, phones and the counter POS

Trailer dealers across the country run on WHOLE HOG

Follow Dana’s trailer

From the first message to the final sale.

Every step of the sale stays in one record, so nothing has to be typed twice.

The inquiry

Dana finds the trailer on your website and asks about it.

New inquiry in the PIT

The conversation

Your team replies by text from the desk or the lot, in one thread.

Text conversation with a customer

The order

The trailer, parts, and fees go on one order, with her deposit attached.

Invoice with the trailer, parts and fees

The checkout

She pays the balance at pickup and gets her receipt by text.

Taking payment on an order
A trailer dealer checking her phone on the lot between rows of cargo trailers
WHOLE HOG mobile app on two phones

Mobile apps · iOS & Android

Your dealership doesn’t stop at your desk.

Most of the day happens on the lot. The WHOLE HOG app goes with you.

Update a unit

Add photos, change status, and fix pricing while you stand next to the trailer.

Answer customers

Reply from the same thread the office sees, so nobody answers twice.

Check stock

Scan a VIN or part number to see where it is and what it costs.

Counter POS

Bring WHOLE HOG to your counter.

Ring up parts and accessories on the same system that runs your inventory and orders. Every sale lands on the customer’s record.

  1. Scan the part
  2. Add it to the customer’s order
  3. Take payment
  4. Print or text the receipt
A parts employee handing a boxed hitch coupler to a customer across the dealership counter
WHOLE HOG on the counter POS terminal

The hardware

  • 15.6" touchscreen
  • Built-in 80mm receipt printer
  • Optional customer-facing display
  • Separate card reader where your processor requires one

POS hardware and payment processing are optional add-ons.

Messaging

Keep the conversation with the customer.

The PIT is your shared inbox for texts, calls, emails, Messenger, and web leads. Every message sits next to the customer, the trailer they want, and their order, so your whole team sees the same thread, at the desk or on the lot.

  • Text messages
  • Email
  • Website inquiries

The full platform

Yes, it handles the rest, too.

The rest of running the dealership lives in the same system.

Inventory

Units, parts, photos, pricing, and lot locations.

Customers & leads

Every inquiry, conversation, and purchase on one record.

Sales & payments

Quotes, orders, deposits, financing, and checkout.

Website & marketing

A dealer website and listings that stay in sync with your lot.

Reports

See what sold, what’s aging, and where leads came from.

Integrations

Connect accounting, payments, credit, and listing sites.

Works with

  • QuickBooks
  • Stripe
  • Clover
  • Facebook Marketplace
  • Google
  • CARFAX
  • 700Credit
  • Twilio
  • Equipment Trader
  • Horse Trailer Trader

Dealer stories

Dealers who went WHOLE HOG.

Indiana Trailer Company website

“Working with Whole Hog has been a fantastic experience. Their team is responsive, accommodating, and genuinely committed to helping our business succeed. They listen to our needs, go above and beyond to deliver solutions, and have built a product that we absolutely love. It’s refreshing to work with a company that truly values its customers.”

Benjamin Wernert
Indiana Trailer Company · Corydon, IN

We help you get running.

  1. Set up with you

    We import your inventory and customers, and configure your website and payments.

  2. Team training

    Live sessions for the desk, the lot, and the counter.

  3. Real people after launch

    Call, text, or email the team that knows your dealership.

Questions

Good to know.

WHOLE HOG flying pig

See WHOLE HOG at work in your dealership.

We’ll walk through your inventory, a real customer conversation, and a counter sale. It takes about 30 minutes.