Every Unit Gets Its Own Page—Automatically
Manually building and updating individual unit pages does not scale. When inventory turns over weekly, static pages become outdated fast—and shoppers notice.
- Dynamic unit pages generated from trailers and vehicles in your inventory
- Pages update when pricing, photos, specs, or status change in WHOLE HOG
- Configurable unit page layouts designed for dealership shopping behavior
- No duplicate data entry between your lot system and your website
Listing Feeds That Only Show What Is Website-Ready
Inventory feeds should reflect what customers can actually buy—not everything sitting in your admin, including sold units, internal stock, or units you never intended to merchandise online.
- Inventory feeds powered directly from WHOLE HOG unit data
- Display controls to choose which units appear on your website
- Status-based visibility so sold or unavailable units drop off listings
- Grid and list views with location context for multi-store dealers
Filters That Match How Shoppers Actually Search
Customers shop by type, price, size, and location—not by whatever order units happened to be added to the website. If they cannot narrow results quickly, they leave.
- Filterable inventory feeds by type, price, location, and key specs
- Sort options for price, date, length, GVWR, and more
- Search across units, stock numbers, and inventory details
- Recently viewed listings to keep shoppers moving through your inventory
Photos, Pricing, and Specs Shoppers Expect to See
A listing with one photo and no specs does not build confidence. Shoppers want to understand the unit before they call—and they expect the website to show the same details your sales team sees.
- Photo galleries pulled from the images attached to each unit in inventory
- Current pricing displayed from live unit fields—including sale pricing where configured
- Key specs like length, width, GVWR, axles, condition, and location on listing tiles
- Richer unit detail pages with the full spec set for serious buyers
Turn Unit Pages Into Action—On the Lot and Online
Traffic is not the goal—qualified interest is. Every unit page should make it easy for a shopper to finance, inquire, reserve, or take the next step while the unit is still top of mind.
- Conversion CTAs placed on unit pages for financing, deposits, contact, and more
- Forms that capture leads with context from the unit the customer was viewing
- QR codes for individual units that link directly to the live website page
- A seamless bridge between the physical lot and the digital listing
Your Website Should Move When Your Inventory Moves
Stop treating website listings like a separate project. With WHOLE HOG, your inventory drives your unit pages, feeds, filters, galleries, pricing, and conversion paths—so your online storefront stays as current as your lot.
