The short answer
Short answer: Frazer is a long-running DMS for independent car dealers, with accounting and forms built in. WHOLE HOG is built for trailer dealers and adds the website, messaging, and online sales.
Built for trailer dealers, not used cars
A custom website connected to your inventory
SEO tools, review requests, and marketplace posting
Texting and calling in one shared inbox, the PIT
Online deposits and checkout on your website
Online financing applications with 700Credit
Frazer is often a fit for: independent used car dealers; built-in accounting and compliance forms.
Dealer management systemInventory managementPricing from $495/moSwitching to WHOLE HOG
The whole breakdown
Feature by feature, with what each one actually does. Tap a feature to see it in WHOLE HOG.
| Feature | WHOLE HOG | Frazer |
|---|---|---|
| Mobile & cloud | ||
| Native iPhone & Android apps | YesNative iPhone and Android apps for the whole team, on the same account as the desk | Partly:Sidekick mobile app |
| Cloud-based, nothing to install | YesRuns in the browser on any computer, phone, or tablet, with nothing to install | YesHosted Frazer |
| Inventory management from your phone | YesAdd units, photos, walk-arounds, and VIN scans from the lot | YesInventory from the Sidekick app |
| Customer messaging from your phone | YesReply to texts, calls, and Messenger from the same PIT inbox on your phone | Not listed |
| Inventory & sales | ||
| Trailer inventory management | YesOne unit record with VIN decoding, photos, and lot location that feeds your website, listings, and POS | YesVIN decoding & vehicle history |
| Customer & lead management | YesEach customer’s messages, units, orders, and payments in one record, with lead sources, assignments, and OFAC checks | Partly:Contact & customer database |
| Quotes, invoices & sales documents | YesQuotes, invoices, bills of sale, and state forms filled in from the order, with e-signatures | YesContracts & compliance forms |
| Multi-location management | YesLocation-based staff access and inventory transfers between lots | Not listed |
| Website & marketing | ||
| Dealership live connected website | YesCustom dealer website built and run by our team or yours, fed by your live inventory | Partly:Websites through Dealer Car Search |
| SEO tools & marketing insights | YesIndexable unit pages, Search Console, AI search, and marketing analytics | Not listed |
| Review requests & management | YesGoogle review requests after the sale, plus auto-replies | Not listed |
| Social posting & marketplace feeds | YesPosting to Facebook and Google Business, plus eBay and marketplace listing feeds | Partly:Automated internet advertising |
| Communication & checkout | ||
| Two-way customer texting | YesShared texting inbox (the PIT) with Messenger, Google, and email, tied to the customer and order | Partly:Texting through an integration |
| Phone calls & call history | YesCall customers from WHOLE HOG and log every call in the PIT | Not listed |
| Online trailer deposits | YesBuyers hold a trailer online with a deposit that lands on the order | Partly:Deposits recorded in the office |
| Online checkout & e-commerce | YesSell units and parts on your website from the same inventory | Not listed |
| Payment collection | YesStripe and Clover, card terminals, QR codes, and ID checks, tracked on the order | YesPayments & recurring payments |
| Financing applications | YesOnline financing applications with 700Credit prequalification and credit checks | Partly:Finance company & funding portals |
| Dealership operations | ||
| Parts inventory & counter POS | YesParts inventory with barcode scanning, a counter POS, and eBay parts listings | Not listed |
| Service jobs & scheduling | YesService scheduling, a technician app, and status texts to customers | Partly:Repair balances |
| Rental management & booking | YesOnline rental booking, agreements, and inspections tied to your fleet | Not listed |
| Accounting integrations | YesQuickBooks Online sync for sales, payments, and inventory | YesBuilt-in accounting & QuickBooks transfer |
| Reporting | YesProfit and reconciliation reports by location, with an AI report builder | Yes |
Frazer details are based on frazer.com (Hosted Frazer page) and its GetApp listing as of November 2026. Yellow means partly or through an integration. “Not listed” means we couldn’t find it published, not that it isn’t offered. Features change, so check with each company. Frazer is a trademark of its owner.
Everything in one system
One login, one record, and one team to call, from the first click to the counter.
- Custom dealer website, SEO, and AI search
- Inventory, parts, service, and rentals
- The PIT inbox with texting and calling
- Deposits, financing, and payments
- iOS and Android apps plus a counter POS
- QuickBooks sync and real-time reports
Back office and front door, together
WHOLE HOG was built by a team that runs dealer websites every day, so marketing isn’t an add-on.
- Custom, inventory-driven dealer websites
- SEO, AI search, reviews, and social posting
- Marketplace feeds that update when a unit sells
- The PIT inbox with texting and calling
- Online deposits, financing, and e-signed paperwork
Questions dealers ask
Is WHOLE HOG an alternative to Frazer?
Yes. Frazer is a long-running DMS for independent car dealers, with accounting and forms built in. WHOLE HOG is built for trailer dealers and adds the website, messaging, and online sales.
Can I switch from Frazer to WHOLE HOG?
Yes. During setup we import your units, parts, and customer list, check the data with you before you go live, and set up redirects from your old website so you keep your search traffic. There are no contracts.
I’m under contract with Frazer. Can you help?
Send us your current contract and we’ll review it for a credit toward WHOLE HOG.
Does WHOLE HOG have mobile apps and a counter POS?
Yes. WHOLE HOG includes native iPhone and Android apps for your team, plus counter POS software for parts sales, on the same inventory and customer records.
Switching from Frazer?
We move your units, customers, and parts, set up your website and payments, and train your team. No contracts.
