The short answer
Short answer: Dealer Spike, which now includes Trailer Central, is a big name in dealer websites and marketing. WHOLE HOG gives trailer dealers a website and marketing too, then runs the whole dealership behind it.
Native iPhone and Android apps for your whole team
Texting and calling in one shared inbox, the PIT
Online deposits, checkout, and payment collection
Quotes, invoices, and e-signed sales documents
Parts inventory and a counter POS
Service jobs, scheduling, and a technician app
Dealer Spike is often a fit for: dealers in several industries who want one marketing partner; managed SEO, paid search, and social ad programs.
Dealer management systemInventory managementPricing from $495/moSwitching to WHOLE HOG
The whole breakdown
Feature by feature, with what each one actually does. Tap a feature to see it in WHOLE HOG.
| Feature | WHOLE HOG | Dealer Spike |
|---|---|---|
| Mobile & cloud | ||
| Native iPhone & Android apps | YesNative iPhone and Android apps for the whole team, on the same account as the desk | Partly:Mobile inventory app |
| Cloud-based, nothing to install | YesRuns in the browser on any computer, phone, or tablet, with nothing to install | Not listed |
| Inventory management from your phone | YesAdd units, photos, walk-arounds, and VIN scans from the lot | YesMobile inventory app |
| Customer messaging from your phone | YesReply to texts, calls, and Messenger from the same PIT inbox on your phone | Not listed |
| Inventory & sales | ||
| Trailer inventory management | YesOne unit record with VIN decoding, photos, and lot location that feeds your website, listings, and POS | YesInventory merchandising |
| Customer & lead management | YesEach customer’s messages, units, orders, and payments in one record, with lead sources, assignments, and OFAC checks | Partly:Lead Hunter lead tools |
| Quotes, invoices & sales documents | YesQuotes, invoices, bills of sale, and state forms filled in from the order, with e-signatures | Not listed |
| Multi-location management | YesLocation-based staff access and inventory transfers between lots | Not listed |
| Website & marketing | ||
| Dealership live connected website | YesCustom dealer website built and run by our team or yours, fed by your live inventory | Yes |
| SEO tools & marketing insights | YesIndexable unit pages, Search Console, AI search, and marketing analytics | YesManaged SEO & reporting |
| Review requests & management | YesGoogle review requests after the sale, plus auto-replies | YesReputation management |
| Social posting & marketplace feeds | YesPosting to Facebook and Google Business, plus eBay and marketplace listing feeds | Partly:Syndication to 200+ marketplaces |
| Communication & checkout | ||
| Two-way customer texting | YesShared texting inbox (the PIT) with Messenger, Google, and email, tied to the customer and order | Not listed |
| Phone calls & call history | YesCall customers from WHOLE HOG and log every call in the PIT | Not listed |
| Online trailer deposits | YesBuyers hold a trailer online with a deposit that lands on the order | Not listed |
| Online checkout & e-commerce | YesSell units and parts on your website from the same inventory | Partly:Parts e-commerce |
| Payment collection | YesStripe and Clover, card terminals, QR codes, and ID checks, tracked on the order | Not listed |
| Financing applications | YesOnline financing applications with 700Credit prequalification and credit checks | Partly:Digital retailing & payment calculator |
| Dealership operations | ||
| Parts inventory & counter POS | YesParts inventory with barcode scanning, a counter POS, and eBay parts listings | Partly:Parts lookup tools (PartSmart, PartStream) |
| Service jobs & scheduling | YesService scheduling, a technician app, and status texts to customers | Partly:Service reminders |
| Rental management & booking | YesOnline rental booking, agreements, and inspections tied to your fleet | Not listed |
| Accounting integrations | YesQuickBooks Online sync for sales, payments, and inventory | Not listed |
| Reporting | YesProfit and reconciliation reports by location, with an AI report builder | YesBuilt-in reporting |
Dealer Spike details are based on dealerspike.com product pages as of November 2026. Yellow means partly or through an integration. “Not listed” means we couldn’t find it published, not that it isn’t offered. Features change, so check with each company. Dealer Spike is a trademark of its owner.
Everything in one system
One login, one record, and one team to call, from the first click to the counter.
- Custom dealer website, SEO, and AI search
- Inventory, parts, service, and rentals
- The PIT inbox with texting and calling
- Deposits, financing, and payments
- iOS and Android apps plus a counter POS
- QuickBooks sync and real-time reports
More than a website
A great website is one piece. WHOLE HOG connects it to everything that happens after the lead comes in.
- One record from the first click to the counter
- The PIT: texts, calls, Messenger, and web leads in one inbox
- Parts, service, and rentals in the same system
- iOS and Android apps plus a counter POS
- QuickBooks Online sync
Questions dealers ask
Is Trailer Central part of Dealer Spike?
Yes. Trailer Central is now part of Dealer Spike, so this comparison covers both.
Is WHOLE HOG an alternative to Dealer Spike?
Yes. Dealer Spike, which now includes Trailer Central, is a big name in dealer websites and marketing. WHOLE HOG gives trailer dealers a website and marketing too, then runs the whole dealership behind it.
Can I switch from Dealer Spike to WHOLE HOG?
Yes. During setup we import your units, parts, and customer list, check the data with you before you go live, and set up redirects from your old website so you keep your search traffic. There are no contracts.
I’m under contract with Dealer Spike. Can you help?
Send us your current contract and we’ll review it for a credit toward WHOLE HOG.
Does WHOLE HOG have mobile apps and a counter POS?
Yes. WHOLE HOG includes native iPhone and Android apps for your team, plus counter POS software for parts sales, on the same inventory and customer records.
Switching from Dealer Spike?
We move your units, customers, and parts, set up your website and payments, and train your team. No contracts.
